Boyd Gaming Rebranding Loyalty Club

Boyd Gaming is renaming its popular loyalty club Boyd Rewards. The new brand will replace the casino company’s existing brand, B Connected. The new name will be the only change to the loyalty club, so don’t panic. Beginning March 31, 2022, Boyd’s Casino customers will receive a Boyd Rewards-branded loyalty club card. Here’s a first look at Boyd Casinos’ new player cards.

While Boyd’s Las Vegas casinos are our clear favorites, the company owns 28 casinos in 10 states. The loyalty club update is designed to better align with Boyd’s national brand. Boyd Casinos in Las Vegas are: Aliante, Orleans, Gold Coast, Costa del Sol, Sam’s Town, Eastside Cannery (currently closed), Cannery, California, Fremont and Main Street Station.

As mentioned, this is just a name change for Boyd’s Loyalty Club. There are no changes to how the program works or how players earn points or earn ranked status and compensation. Of course, Loyalty Club members retain all points and benefits. Players can continue to use their B Connected cards, but we recommend upgrading to a new card, as you’ll find our story, 11 Alternative Uses for Your Casino Players Club Card, even more useful and interesting.

Boyd Gaming Executive Vice President and Chief Operating Officer Paul Chakmak said: “Given the national popularity of our player loyalty program, we are pleased to consolidate our properties under the B Connected brand. With a single brand and a more consistent rules, customers will find it easier than ever to take advantage of the B Connected program.”

In recognition of B Connected’s debut, the Gold Coast, Suncoast, Sam’s Town and The Orleans will each be giving away slot machine bonuses of up to $250,000 on July 4th, while Boyd Gaming’s three downtown Las Vegas properties (Main St Station, Fremont and The California) ) will give an additional $250,000. To enter, members simply need to visit their favorite casino’s B Connected booth on July 4th to see if they’re a winner. Each Las Vegas winner will receive a $500 slots bonus automatically credited to their B Connected account.

Five Boyd Gaming properties in the Midwest and South will also be giving away slot machine bonuses in early July: Sam’s Town Shreveport (July 1), Blue Chip (July 2) and Sam’s Town Tunica, Delta Downs and Treasure Chest (July 5 days).

B Connected Membership Complimentary at 13 Boyd Gaming Hotels: Gold Coast, Orleans, Sam’s Town, Sunshine Coast, CA, Fremont and Main Street Station in Las Vegas; Blue Chip Michigan City, IN; Blue Chip, Illinois Par-A-Dice in East Peoria; Sam’s Town in Tunica, Mississippi; Treasure Chest in Kenner, Louisiana; Delta Downs in Vinton, Louisiana; and Sam’s Town in Shreveport, Louisiana .

Boyd gaming partners

Aristocrat Technologies has partnered with leading casino operator Boyd Gaming to launch a new mobile player engagement app: B Connected Mobile.

Developed by Aristocrat’s Customer Experience (CX) Solutions team in collaboration with the Boyd Interactive team, B Connected Mobile leverages best-in-class mobile technology to enhance the Boyd guest experience.

“We are delighted that Boyd Gaming has selected Aristocrat’s suite of solutions to transform the customer experience and the industry,” said Cath Burns, Executive Vice President, Customer Experience Solutions, Aristocrat.

Available for Android and iOS, B Connected Mobile is the next generation of player connectivity that delivers engagement at home, on the go or at the casino.

Through B Connected Mobile, Boyd Gaming customers can view B Connected loyalty program balances and tier status, as well as enable promotional offers and sweepstakes.

Discounts, offers, and exclusive entertainment and promotions are shared in a personalized B Connected Inbox linked to a customer’s B Connected Card, allowing guests to redeem or plan events for their upcoming stay or visit in real time.

“Thanks to our strategic partnership with Aristocrat, Boyd Gaming now has a best-in-class mobile platform that will allow us to significantly improve the guest experience at our properties,” said Blake Rampfaier, Senior Vice President and Chief Information Officer, Boyd Gaming.

“Ultimately, we will make B Connected Mobile the center of a unique digital experience – a mobile tool that can be used as a cashless wallet, player loyalty card and hotel room key, all available on the player’s smartphone.” Under the agreement, Boyd Gaming will use all of Aristocrat’s Oasis 360 CX solutions as its patron engagement ecosystem across all casino properties across the country. Boyd Gaming currently operates 29 casinos across the country.

Aristocrat’s Oasis 360 system is one of the most widely used casino management systems in North America. It combines an award-winning casino management technology portfolio including slot machine management, bonuses, numbers, table management, single card loyalty solutions, kiosks and media management centers.

Boyd owns a number of casino properties in the US that are combined under the Boyd Rewards Comp program, which allows you to build tiers and earn comps on their properties.

Players club programs tied to various properties could pay off as they can more easily gain status and travel to markets where they own casinos, and since Boyd owns many Las Vegas casinos, especially downtown, So there’s a great opportunity to take something earned elsewhere (especially points) and bring them to Las Vegas, for example.
There are a few quirks that make this program less suitable for some gamers. We talk about this when we talk about structure.

Collect status points

As with many compensation plans, you can earn status points through gambling. Unlike most other state programs, Boyd Rewards is more opaque about the process. You acknowledge that you will earn Tier 1 Points for every $5 wagered on slot machines.

However, they do not give the same video poker figures as other national programs. They speak the same language as table games – depending on the game, time played and stake/value.

Collect and spend compensation (points)

You may have noticed that once you reach Tier 2, Sapphire, there are a number of perks that kick in. Comp income is also one of these benefits, meaning you don’t earn comp money as a casual player.

When you join Sapphire, you get 1 point for every $1 you spend on slots and 1 point for every $2 you spend on video poker. For free spins or retail purchases, points are worth 1,000 points per $1 (so $1,000 is needed on the slots to earn the $1 coupon), except for groceries, which are 40% off 600 points per $1. This points/compensation revenue is lower than many of their national competitors.

Summarize

There are definitely stronger programs out there, and the requirement that you have to deposit a few thousand coins first to get a relatively meager compensation makes it a weaker option for casual players than the other options, but the national program also has their Plus site, This includes being able to play at multiple casinos to earn the same bonus.

So if you live near a Boyd Rewards casino, it’s worth it because you can build tier status and gain access to their Vegas properties with perks that match your tier.