Online casino design
The 21st century is about appearance, whether it’s people or things. In the Internet age, how a person or company looks online is sometimes more important than how they look in real life. When it comes to online gambling, the aesthetics of casino games play an important role in attracting more players.
As far as online casinos are concerned, functionality and aesthetics are important qualities to attract more customers. Since the market is highly competitive, every visitor counts. In this article, we discuss industry trends related to online casino design that can help operators attract and retain more successful players.
Appearance and Themes
Gone are the days when we had to download software to run an online casino. All we need today is an account to start playing casino games. A wise man once said that you never get a second chance to make a first impression. This appears to be the main reference point for carriers to develop increasingly attractive designs. You know that if you don’t click it right away, you will leave the gambling site.
To create an impressive look, online casino designers use specific themes and even create online casino stories. Combining engaging storytelling with gamification tools seems like the perfect recipe for success. As you follow the story and complete missions, you’ll earn perks like loyalty points and bonuses, making it a worthy choice for gamers.
User Friendly Control Panel
Now is the bottom line. The look of a gambling site might fascinate you, but if it doesn’t provide you with quality content, you’ll quickly give up on it. Likewise, content may be king, but it’s worth nothing if it’s not organized properly. This brings us to the functionality of an online casino, which is as important as its appearance.
Most casino sites these days offer hundreds of casino games. Some offer thousands or even more. What if all those games were scattered and it took hours to find what you were looking for? You’ll quickly give up on such a search. Gambling sites can only gain a foothold in the market with a user-friendly interface. It has all the important buttons in the right place, an easy sign-up procedure and well-categorized casino games. Website efficiency and functionality should be the main priority in online casino design.
Mobile Compatible and Optimized
Our smartphones today are extensions of ourselves. Some people no longer use desktop computers because they can use mobile devices for most things. At least the ones you do in your free time. Therefore, optimizing online casinos and games is undeniable; it is a must. Operators must allow their customers to enjoy their favorite games anywhere. More and more players prefer to play a few spins while commuting or waiting in line, just like social media and other content.
By developing new mobile games, developers ensure their products are visible in the market and attract more players. The future is mobile, and online casinos are no exception. Therefore, they must be compatible and run smoothly with a wide range of devices and operating systems. The same goes for casino games. The good news is that some casinos work better on mobile devices. Meanwhile, some also offer dedicated apps to ensure smooth performance.
Good navigation means an easy transition from the home page (lobby) to the desired game. Ideally, users shouldn’t waste time looking for the right app.
The ease of onboarding new users without filling out lengthy questionnaires is also a good sign and one of the elements of well-built navigation. Instant registration allows new visitors to enter the game almost instantly, which means they will quickly generate revenue for the online casino.
Why design is so important
Technology is developing faster and faster every year. At a time when the authorities banned casinos in Russia, the gambling business moved into the Internet space. The number of competing gambling sites, including those with mobile online casinos, is only increasing. And everyone is trying to bring a twist to entice visitors and take a leading position in the market. These methods include casino design, the developers of which pay special attention to design.
Casino website logo design
The logo is the first thing associated with a legal online casino, making it recognizable and different from many others. It is important to focus on the symbols to make the logo unique.
It is important to create a logo that will remain relevant even after decades. Hence, this image is sure to stick in the minds of gamers when they think of the name of the game asset.
The issue of online casino website design has always been one of the main success factors. In the vast majority of cases, online casinos in our region opt for bright, memorable designs that grab the attention of visitors within the first seconds of visiting their sites. A good example in this case is the vulkan-gold website, which, due to its design, attracts a large number of new players almost every day. Of course, to be fair, the game content on the site is also up to date. Still, design plays a very important role in this case.
Meanwhile, some online casinos are simply leaning towards a stricter, classic dark design. What is the reason? Mostly, this is the concept of the gaming site itself. Sites that feature online slot machines are, for the most part, designed with bright colors and lots of animation. The same pages with dark designs often represent other famous casino games – roulette, poker, blackjack. This is partly because such online casinos position themselves as more reputable gambling services. We must not forget that installing an online roulette is a more expensive investment than a simple slot machine. From this it is quite logical to conclude that such sites venture into more elite areas of the gambling business.
Many online marketers say that gaming sites need bright designs with lots of color and animation. It’s hard to disagree, but in this case, you have to warn against the specialization of online casinos for a specific target audience. It’s quite logical that the more a website is designed for a serious audience, the more classic its design and color scheme will be.
In general, no matter which direction this or that online casino takes, it should be noted that the design of this type of site is one of the most important. Just as a classic dark theme is inappropriate for a slot machine site, a colorful light theme can be a joke on a roulette or poker site. Therefore, almost all online casinos pay great attention to design issues when they open.
The design of an online casino should be different from the design of other types of sites
The main reason why an online casino should look and operate differently from information portals and even e-commerce sites is that gambling sites offer hundreds and sometimes thousands of game options. The best online casinos provide an extensive library of games for visitors to enjoy: video slots, classic table games, live dealer game shows and fusion games like slingo.
Unlike informational sites, where users are encouraged to carefully review the content and take the time to digest the information, online casinos need to direct traffic directly to the games or gaming sections right away. Players tend to visit online casinos for a fast and strong gaming experience.
Since the attention of modern users is too scattered, you need to offer them categories and genres of games as soon as the page has loaded. To do this, you can use radio buttons – smart design elements that take up a minimum of screen space, but at the same time allow users to easily navigate between categories and subsections with a single click. This interface is ideal for most people who prefer to play casino games on mobile devices.